Understanding Home Staging

Lionsgate Design Inc.
Getting Started

Home Staging and lifestyle merchandise can be new concepts to those who haven’t listed a home for sale. You may ask yourself, how is home staging beneficial to me? Or you may wonder, how do I get my home ready for sale? Let’s see if we can help you understand exactly how staging and lifestyle merchandising can help you. After all, we want to help you to get the best return on your investment, too!

Did you know?

Homeowners who have invested in staging services have their homes spend 73% less time on the market? And 83% of buyers say that home staging makes it easier for them to visualize the property as their future home. Professionally staged homes present more successfully to buyers, compared to their non-staged counterparts. Realtors who work with buyers say most buyers are willing to offer more money for a staged home. That is, compared to one that is similar but not staged.

So what is Staging?

It is actually a methodology of combining creative design concepts, real estate knowledge and home renovation principles and applying them to attract a buyer. It’s an exact science! Essentially it is preparing and showcasing residential or commercial property for sale.

First Impressions are Everything

Homebuyers have 60 seconds for a home to make a great impression on them. This starts with the moment they drive up to the property. Just as stagers see what the buyer sees, how you live in your home will be different from how you present it for sale. Therefore, you need to maximize the equity by highlighting your home’s best features. You are presenting a product and putting it on the market to attract potential buyers.

Wall paint selection
Tina Marie Singh – Creative Director – Lionsgate Design Inc.
Priming the Canvas

Getting your home ready for sale can be quite the undertaking, but it doesn’t have to be difficult. When you make the decision to have a stager consult you in your home, preparation never goes unnoted. Priming your home for sale comes first. Having a blank canvas on which we can draw is essential. Investing in fresh paint, updated carpeting and cosmetic fixes can simply be all that your house needs to get ready for professional staging. All else then falls beautifully into place once the aesthetic has been set.

Market Minute

Stagers are trained professionals, and we understand your property’s needs and the current market conditions. As a result we know how buyer’s decisions are made. Consequently we create a favourable environment for exhibition and for purchase. Preparing and staging a property prior to entering the market benefits everyone involved in the sale.

Where’s the Benefit?

Most homebuyers do not have the funds to both purchase a home and pay for repairs and updates. You don’t want DIY-ers who are looking for DIY-home prices. Therefore, having your home look and be move-in ready is essential for less time spent on the market. It also helps you get your best return on investment. You want buyers to to consider your home as the one they picture themselves in, bar none. Staging your home gives buyers a clear view of where their investment is going. They won’t have to wonder what the potential future costs of moving into your property could be.

home staging for sale
Lionsgate Design Inc.
In Closing (pun intended)

Buying decisions are made very quickly and it’s essential for you to have your home in ready-to-sell condition. Stagers see what the buyer sees, and we help identify your homes needs to put the absolute best product on the market. As professional stagers and members of RESA, we are held to a high standard with the Member Code of Ethics. We want to see you, the homeowner, get your highest return on investment. Our specialty is showcasing your property in the best possible way to WOW homebuyers and complete a successful sale.

Leave a Reply

Your email address will not be published. Required fields are marked *